PITTSBURGH (January 21, 2019) – Pittsburgh Riverhounds SC has announced the extension of its exclusive partnership with #1 Cochran, adding innovative and collaborative programming that will carry the relationship with the region’s largest automotive dealer group into 2020.

New partnership programming will include a heightened focus upon helping local youth soccer families through creative synergies. In this way, Riverhounds SC and Cochran leadership have built a line of programs centered on the total customer experience, one of which incentivizes families who test drive #1 Cochran vehicles by reducing their monthly fees for Riverhounds soccer participation.

“As a club, we have had tremendous support from #1 Cochran through the many phases of our own organizational development, just as we have worked to help young players along in their own journeys, from youth to professional,” Riverhounds SC Sporting Director Jason Kutney said. “This new partnership program aims to benefit local youth soccer families directly, combining our resources to maximize experiences, minimize costs and let our qualities shine through.”

The partnership with #1 Cochran will continue to serve as a cornerstone for both Highmark Stadium and the Pittsburgh Riverhounds SC professional team. The additional youth-centered elements will layer in test-drive incentives and new-driver birthday savings for Riverhounds Development Academy players, while also re-launching an instructional video series known as the “#1 Cochran Keys to Success.”

“#1 Cochran has long been committed to the local community, and we’re thrilled to continue our support of the Riverhounds organization while making it easier for aspiring young talent to participate in their soccer programs,” #1 Cochran President and CEO Rob Cochran said. “Soccer is a family-focused sport, and #1 Cochran is a family-owned business with numerous vehicle brands that meet the needs of today’s on-the-go families.”

For more information on the Riverhounds Development Academy and its programming, visit Riverhounds.com/youth.