SEATTLE – Seattle Sounders FC 2 has launched the first phase of its new team branding initiative. The campaign, “A Title for Tacoma,” allows fans to submit ideas for a new team name for the USL club that plays its home games at Cheney Stadium in the South Sound. Submissions are being accepted through September 30 via the club's official website: S2Tacoma.com/TitleForTacoma/.

The campaign aims to engage the South Sound soccer community and offer them a voice in the initial rebrand conversations of their newest professional sports franchise. The public may submit their ideas for the new team name and provide their inspirations behind the ideas. A small review committee, comprised of Sounders FC and Tacoma enthusiasts, will provide feedback on the submissions and Sounders FC and the Tacoma Rainiers will jointly review the submissions and use them to investigate a potential Tacoma-specific rebrand.

The Tacoma Rainiers are an award-winning franchise that has been a staple of the South Sound community for over 50 years, operating as the top affiliate of Major League Baseball's Seattle Mariners. They have been operating the business side of the new era of the USL club, taking advantage of the decades of experience operating a professional organization in the Tacoma market, while Sounders FC is maintaining leadership over soccer operations and sporting infrastructure.

Also announced in May 2017, much like the naming of the Sounders FC First Team, Tacoma fans will have influence over the identity of their new club. The team has played under the S2 brand this season during the transition. Led by Head Coach John Hutchinson, S2 is 5-6-3 at Cheney Stadium in 2018 and is unbeaten in its last five home matches.