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The Promotions Dept. Joins USL Preferred Supplier Program

By Staff, 10/26/17, 11:30AM EDT


Named Preferred Premiums Supplier for all USL properties

TAMPA, Fla. – The United Soccer Leagues, LLC, today announced it has entered into a national partnership with The Promotions Dept., a leading supplier of premiums and promotional items, including apparel, replica jerseys, soccer balls, bobbleheads and a wide variety of branded items for grassroots marketing, game-day promotions, incentives and gifts. Financial terms of the multi-year agreement were not disclosed.

This partnership will allow USL clubs to develop high-quality, team-branded promotional products to elevate their brands, create stadium atmosphere and recognize and reward fans. The Promotions Dept. has a strong portfolio of high-end corporate and sports clients and is a National Licensee for Soccer United Marketing (SUM), Major League Soccer (MLS), United States Soccer Federation (USSF), the Mexican National Team (MNT) as well as the National Football League (NFL) through its sister company Pro Premiums. The company also has national partnerships with IronMan and American Youth Soccer Organization (AYSO).

“The Promotions Dept. brings a wealth of expertise and innovation in engaging sports fans in meaningful ways,” said USL President Jake Edwards. “Our clubs are constantly looking for ways to enhance the fan experience and promotional items play a major role in those efforts. The Promotions Dept. has a long history in soccer. They understand our sport and our fans, and our teams will benefit from that experience.”

“We’re delighted to be selected as USL’s preferred partner for premiums and branded promotional products and we look forward to serving the league and to promote its clubs and sponsors through quality branded products and merchandise.  Soccer is very much a part of our company culture and, with the addition of USL, we now support over 50 professional soccer teams in the United States and Canada,” said John Tulchin, The Promotions Dept.’s Vice President. 

Over the next five years, the USL will oversee the expansion of an estimated 30–40 new franchises at the second and third divisions of professional soccer, creating numerous opportunities for potential suppliers and vendors to support this growth.

Through its Preferred Supplier Program, the USL will connect suppliers with both new franchise owners and existing USL clubs looking to deliver the best possible experience for fans. Preferred suppliers must meet the USL’s strict quality standards. These are “Best in Class” companies that provide services and products to professional franchises and stadium developers. The USL is currently in discussions with suppliers that support stadium development, as well as the buildout of team front offices and operations.

Current members of the USL Preferred Supplier Program include:

  • InProduction

  • MUSCO Lighting

  • SCG Fields

  • Act Global

  • Monument Sports Group

  • Odell Architecture

  • VX Sport

  • Ruffneck Scarves

  • Esto Retractable

For more information on the USL Preferred Supplier Program, contact Josh Keller at

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