TAMPA, Fla. – The United Soccer League (USL) announces a multi-year partnership with el Jimador® Spiked Bebidas in which the brand will serve as the first ever Official Flavored Malt Beverage of the USL. As the Official Flavored Malt Beverage Partner of the USL, el Jimador® Spiked Bebidas will be a partner for all USL properties, including the new Division One professional women's league, USL Super League, kicking off this fall. 

This partnership is kicking off just as el Jimador® Spiked Bebidas launches nationally this year. Fans will be delighted by each of the four refreshing, delicious, and crisp margarita inspired flavors. el Jimador® Spiked Bebidas are the perfect companion for cheering on your favorite team!   

“From the very beginning of our conversations, el Jimador Spiked Bebidas was very intentional about supporting both our men’s and women’s professional leagues,” said USL Senior Vice President of Corporate Development & Partnership Josh Keller. “Through our partnership, together we will enhance our fan experience, and showcase player stories in a unique way that highlights their lives, both on and off the field.” 

Throughout the USL Championship and League One seasons kicking off on March 9th, 2024 and leading up to the August launch of the USL Super League, the USL and el Jimador® Spiked Bebidas will highlight players across the leagues, sharing true stories of their experience in the beautiful game, both on and off the field. Together el Jimador® Spiked Bebidas and the USL will give fans a unique inside look at the lives of professional soccer players across the country.  

Every week el Jimador® Spiked Bebidas will also give fans a special peak at the best on-field action in the ‘el Jimador Spiked Bebidas Reason to Celebrate’ spotlight, which will run across all USL channels.

Additionally, el Jimador® Spiked Bebidas will partner with specific clubs in the USL Championship and USL Super League to create local, authentic opportunities where fans can come together and share their passion for soccer over refreshing drinks. USL Championship clubs participating include Oakland Roots SC, Phoenix Rising FC, and Orange County SC. The participating USL Super League clubs will be named at a later date.

Fans can expect to see the el Jimador® Spiked Bebidas brand throughout the entire USL ecosystem in digital, broadcast and social assets, as well as distinctive and fun stadium activations across the country. Fans will also have a chance to win tickets to USL matches across the country through an in-store sweepstakes program led by el Jimador Spiked Bebidas.   

“We're so excited to be partnering with the USL and be one of the first partners for the USL Super League,” said Arturo Vargas – Senior Brand Manager, el Jimador® Spiked Bebidas. “We’re giving soccer fans across the country a chance to celebrate the beautiful game with the refreshing taste of el Jimador® Spiked Bebidas. Whether you are in the stadium, at your favorite watch party, or simply streaming at home, el Jimador® Spiked Bebidas are the perfect accompaniment to watching great soccer from the USL.” 

el Jimador® Spiked Bebidas blend just the right amount of sweetness and natural flavors, delivering a unique, sophisticated, and quality drinking experience in every can. 
With four delicious flavors and 5.9% ABV, Spiked Bebidas are ready to enjoy one refreshing sip at a time.
el Jimador® Spiked Bebidas will roll out nationwide just in time for kickoff, with four thirst quenching flavors featured in a 12 can variety pack including Lime Margarita, Grapefruit Paloma, Pina Coconut Margarita, and Orange Sunrise. Lime Margarita and Grapefruit Paloma will also be available in both 16oz and 23.5oz single serve cans.