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Charleston’s Ben Pirmann, Phoenix’s Juan Guerra put friendship on pause for Championship Final

By NICHOLAS MURRAY - nicholas.murray@uslsoccer.com, 11/10/23, 11:10AM EST

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Head Coaches of Battery, Rising FC have become close friends over past two seasons while leading club revivals this year


The Charleston Battery's Ben Pirmann and Phoenix Rising FC's Juan Guerra have become close friends over the past two years while each achieving success on the sidelines. | Photo courtesy Michael Wiser / Charleston Battery

For 90 minutes on Sunday, the Charleston Battery’s Ben Pirmann and Phoenix Rising FC’s Juan Guerra will become the best of frenemies.

Because when it comes to lifting silverware, there might be nothing better than getting one over your friend.

“I want him to fail miserably on Sunday, just like he does for me,” said Pirmann with a smile on Thursday. “Then when it’s all over we’ll be pals again, but it’s exciting. You want to win so badly. Playing against a good buddy, I want to win even more.”

“I am very, very happy to share my first Final with him,” added Guerra. “And I can also promise you that I want to beat him on Sunday, and then I’ll give him a hug and then we’ll have a beer after the game.”

Pirmann’s Battery and Guerra’s Rising FC squads will meet in the 2023 USL Championship Final at Patriots Point this weekend (7 p.m. ET | ESPN2 | ESPN Deportes | SiriusXM FC), but their pathways to this point as coaches could hardly have been more different.

On one hand you have the Battery’s manager, who is on his third Head Coaching stop after leading Detroit City FC during the club’s pre-professional days while an assistant coach at Michigan State University. From there, he became an assistant coach at Memphis 901 FC for its inaugural season in the USL Championship before ascending to the top job late in the 2020 season, earning the league’s Coach of the Year a season ago before his move to Charleston late last year.

On the other, Rising FC’s manager had an extensive playing career that saw him compete for Venezuela at the senior international level and make almost 200 professional appearances before becoming an assistant coach at Indy Eleven – the last club he played for – in 2019. After a second assistant coaching stop at Phoenix, last year he took the helm at Oakland Roots SC for his first Head Coaching position before returning as Rising FC Head Coach late last season.


Charleston's Ben Pirmann and Phoenix's Juan Guerra are currently both taking the USSF Pro Coaching License course, where they have worked collaboratively over the course of this season. | Photo courtesy Michael Wiser / Charleston Battery

As assistants in Memphis and Indy in 2019, both were aware of each other, but last season when Oakland went to Memphis for its second game of the regular season, Pirmann reached out with a note and bottle of wine for his visiting counterpart, and a friendship was born.

“I go to the locker room, and I had a very nice card that he had written and signed and a bottle of wine,” said Guerra. “After that, we’ve connected, we kept in touch, we exchanged numbers. Ben was someone that constantly was sending me messages of support of when we were doing well, also congratulating us.”

As two of the bright young coaches in the USL Championship – Guerra is currently the third-youngest in the league at 36 years old, with Pirmann two years his senior – they have become sounding boards for each other during the season. This year, they have grown even closer while taking the USSF Pro Coaching License course together.

In a twist before Sunday’s game, both Pirmann and Guerra were in an online seminar for their coaching course on Thursday afternoon ahead of the biggest game of their careers so far. That time spent together hasn’t just seen them share coaching ideas but become closer as friends.

“Being together over a year over the pro license, we’ve shared hundreds, maybe thousands of hours together,” said Guerra “Not just in the classrooms but during breakfast, during lunch, during dinners, during our online webinars, on the phone doing projects together because we were assigned a lot of projects where we were in the same groups.”

What does that mean for Sunday? That both Pirmann and Guerra not only have the film on how the other wants his team to play, but they have the how and the why behind the respective styles they seek to employ to build a successful team.

“I know how Ben thinks, and Ben knows how I think,” said Guerra. “There’s going to be a game where there’s not going to be a lot of surprises. We’re going to see two teams on the field that reflect the identity of both of our organizations, but also our identities as head coaches.”

As differing as their paths to this moment might have been, the storylines for the Battery and Rising FC this season have notable similarities. Each was a club in need of changes when they arrived, with Phoenix and Charleston both having missed the postseason a year ago. After major roster moves for both, the coaches have built squads that play an attacking style that should provide an entertaining finale to this season.


Phoenix Rising FC Head Coach Juan Guerra has led the club to its third Western Conference title after it missed the postseason a year ago. | Photo courtesy Arianna Grainey / Phoenix Rising FC

There are similarities in how each has approached this week, too. For Guerra, the message writ-large on the whiteboard since Monday morning in the Rising FC locker room has been “The Game Starts Today.” For Pirmann the message on focus and process follows a similar philosophy.

“Our focus is on our processes,” said Pirmann. “You know, Monday when we had our team meeting, I said, ‘Look, just promise me one thing, that we go through the process of this week, Sunday is going to be here when it gets here.’ I've never met somebody who can speed up time. So, for us, we focused on every single day.”

After the success both Guerra and Pirmann have brought to Phoenix and Charleston in their first full seasons at the helm, only one can claim the spoils on Sunday.

Both, however, are expecting the other’s side to deliver a top-quality performance in the pursuit of victory.


The Charleston Battery's Ben Pirmann has earned a second consecutive nomination for the USL Championship's Coach of the Year award in his first year in the Lowcountry. | Photo courtesy Michael Wiser / Charleston Battery

“I think it's going to be a beautiful final,” said Guerra. “It is probably going to be the hardest game we’ve played in this final stretch, with a lot of respect to San Diego and their coaching staff. Same thing for Orange County and Sacramento. I don’t think it’s a coincidence that Ben has been so successful back-to-back years with into different teams in two different environments.”

“I think both clubs should be very proud,” added Pirmann. “I think it’s going to be a good show. It’s going to be a good spectacle. I think it’s good for soccer in the U.S. I think it's really good for the USL Championship. You’re going to see both teams, they’re different, but you’re going see them go be the best versions of themselves. Play with courage, be fearless, and absolutely have each other’s backs going for it.

“Hopefully we can be the team that tilts it our way and be the team that has the trophy.”

Then, when the final whistle blows, the friendship will return.

“We just want to get better and better,” said Pirmann. “We share ideas. He’s a really class act and a good person. And that just makes you draw nearer to people like that.”

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