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SeatGeek and United Soccer League Announce New Partnership

By Staff, 11/07/22, 9:00AM EST


SeatGeek becomes a Preferred Ticketing Partner of USL as FC Tulsa, Detroit City FC, Lexington SC, Monterey Bay F.C., and Richmond Kickers join SeatGeek’s global soccer roster

NEW YORK and TAMPA, Fla. – SeatGeek, the high-growth technology platform that is transforming the live event experience for fans, teams, and venues, today announced a new, long-term partnership that makes SeatGeek a Preferred Ticketing Partner of the United Soccer League (USL).  

Under this new agreement, five USL clubs have committed to use SeatGeek’s fan-friendly platform starting with the 2023 season: FC Tulsa, Detroit City FC, Lexington SC, Monterey Bay F.C., and Richmond Kickers.

Five other USL clubs have pre-existing partnerships with SeatGeek: Charleston Battery, Colorado Springs Switchbacks FC, Hartford Athletic, Louisville City FC, and New Mexico United. Positive reviews of SeatGeek’s technology from fans in those markets sparked conversations about a League deal.

Today’s announcement brings SeatGeek’s USL partnership roster to 10 teams.

As a full-stack event platform, SeatGeek builds ticketing technology for its clients from the inside out, helping teams reach more fans while giving supporters an upgraded experience when they get to the match. The platform recently launched SeatGeek Unify - a completely new client-facing box office interface that allows teams, theaters, and arenas to easily create, sell and manage access to their live entertainment ecosystem.

"The USL is focused on bringing the right partners and fan experiences into our soccer ecosystem, we are proud to add SeatGeek to that rapidly growing list,” said Court Jeske, Chief Commercial Officer at the USL. “The USL clubs who have been working with SeatGeek wholeheartedly endorse its products and services. It made sense to cement a long-term relationship so that more teams can experience SeatGeek’s advantages.”

SeatGeek goes above and beyond the typical game day experience for USL club partners using its platform. It was the first ticketing platform to launch Deal Score to help fans find the best deal for an event from thousands of ticket listings. SeatGeek also made Fast Company’s Most Innovative Companies list this year for its in-app technology, Rally, which turns a ticket into a personal concierge, helping fans find match day driving directions, book a rideshare, purchase merchandise and more.

“When it comes to current generations, everything they do and experience has some tech element to it. For sports to remain appealing to fans, we have no choice but to keep integrating new technology,” said Jeff Ianello, EVP of Client Partnerships at SeatGeek. “The fact that more and more USL clubs are reaching out to sign with us is a testament to both the platform we’ve built and the league's willingness to push the boundaries of what ticketing can do for its clubs.”

SeatGeek continues to make a name for itself in the global soccer community. It has a partnership with Major League Soccer and seven of its clubs, and it powers ticketing for half of the English Premier League's clubs, including Liverpool F.C., Manchester City F.C., Aston Villa, Leicester City and Newcastle United.

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