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Supporters Month - As Fan and Writer, Ace has Chronicled Battery from Unique Perspective

By NICHOLAS MURRAY - nicholas.murray@uslsoccer.com, 08/26/21, 9:00AM EDT

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Over two decades in Charleston, local writer has been fan and notable voice in soccer’s online community


For the past two-plus decades, Johnathan Ace (center) has been a supporter of and chronicler of the Charleston Battery, becoming a notable independent local voice in a media landscape where fan-driven coverage has rapidly grown across all levels of Americ

CHARLESTON, S.C. – Over the past two-plus decades, Johnathan Ace has seen pretty much everything the Charleston Battery have had to offer as one of the United States’ most historic clubs.

First, it was as a fan who attended his first game at Blackbaud Stadium on his fifth birthday. After regularly visiting the venue with his stepfather Jim and mother Nikki Ace, he became friends with many of the players who graced the club’s colors and earned the Battery their four USL titles and Lamar Hunt U.S. Open Cup success.

Then for the past decade, it’s been as a chronicler of the team. He started on CharlestonSoccer.net and wrote for other outlets before establishing his own site, the Black and Yellow Post, that provides a fan’s-eye view of the team year-in and year-out.

As someone whose passion for the game has shone through in his words on the Battery, the site has become a conduit for the knowledge he’s accumulated. Diagnosed at an early age with cerebral palsy – which resulted in requiring the use of crutches and walkers for mobility in his everyday life – the Battery, alongside his stepfather’s longtime love Liverpool FC, have become a connection point for Ace to embrace the sport and the culture that surrounds it.

“I made friends with Terry Phelan and Seamus Donnelly right around that time as well and that’s basically been the story ever since,” said Ace recently. “The fact that we have this place in American soccer – not just Charleston, but in American soccer in general – you don’t turn on an MLS game without hearing about the Battery, and it’s a great sense of pride for us as Battery fans to know that through ups and downs, we’ve always been on the right track.”


After attending his first Charleston Battery game for his fifth birthday, Johnathan Ace was a fan and friend to numerous players before he began writing about the team, here celebrating the club's 2003 A-League Title. | Photo courtesy Johnathan Ace

Ace is far from alone in running his own outlet to provide coverage of lower-division teams in this country’s soccer landscape. From supporters’ group-led podcasts to websites like the Beautiful Game Network (bgn.fm) and those run through SB Nation such as Atlanta’s Dirty South Soccer, Philadelphia’s Brotherly Game or Seattle’s Sounder at Heart to name three, the fan has never had a bigger– or in some ways a more important – voice in providing coverage of their local club. For Ace, the growth of the sector has been eye-opening as outlets like the Black and Yellow Post have provided more consistent coverage of teams in the lower tiers than traditional local media outlets.

“Never in a million years did I expect the fan content center to be as big as it is,” said Ace. “I think honestly the fan-run media – the Beautiful Game Networks, the [SB Nation] Dirty South Soccer, I think those things are better than the traditional media outlets. For me, it’s not about money or notoriety, it’s about the fact that I love the Charleston Battery. To have people who love this game and love these teams and love football at this level that are absolutely doing everything they can to show that love, I think it’s a great thing.”

What’s been special, too, is the relationships that have come through online and in-person friendships with other in that sphere across the country.

“I’ve been doing this for nine years, and it’s amazing honestly to have the people who I’ve met through the fan-run blogs,” he added. “Carson Merk, Kyle Kepner, Evan Villella, they’re all some of my best friends and I’m really grateful for them.”

So, how do you be a fan while still being objective about where your team is performing or coming up short? It’s a fine line to toe, according to Ace, who wants to be a straight shooter when it comes to the Battery’s performance but never wants to go overboard in criticism of individual players. That said, it’s one he’s found a good balance on according to his readers, who appreciate both the desire for the Battery to be a contender in the USL Championship and the challenges the changes the league has undergone in the past five years that have made that more of an uphill climb than a decade ago.

“The Battery in general – if we’re being honest – are in a very weird position because not unlike the Pittsburgh Riverhounds and other older sides that have been here for longer, they find themselves caught in the middle of judging what it takes to be successful and how they gauge success,” said Ace. “I think there are certain parts of the fanbase that kind of want a little bit more out of the Battery and are also accepting that the Battery aren’t challenging in a way they were five or six years ago, and that’s honestly because of a lot of the expansion that’s happened around the league. While that’s a good thing, you have to have your own seat at the table.”

Where the Battery are living up to expectations currently, though, is in the way the club’s current ownership group, led by Rob Salvatore, is embracing the supporters and working to find ways that make the fan experience everything it can be. Ace has had a voice in that, too, with his disability providing insights to the club and its leadership on what updates would be needed at Patriots Point to allow proper accessibility for disabled fans to enjoy the game, in addition to staff always being open to lending a helping hand when required.

“[CP has] given me a sense of empathy for other people, I think, in that aspect,” said Ace. “It’s different because in the same sense a ‘normal person’ wouldn’t be as welcoming or geared toward thinking about people with disabilities or minorities in general, I think that’s given me a link.

“For instance, last year when we moved, the stadium we’re in now at Patriots Point, it didn’t have accessible seating in the supporters’ end, and that’s something that I talked to the owners personally about. Having that line of communication was very important to me.”


Charleston Battery captain Colin Falvey and fan turned writer Jonathan Ace celebrate after the club's 2010 USL Second Division title, the third of four league titles the club has claimed in almost three decades of play. | Photo courtesy Johnathan Ace

Those consistent efforts to improve fan experiences and tap into the local market has paid off this season. As the venue has opened more fully, the supporters’ section has consistently been sold out as the Battery find themselves on solid footing coming out of the COVID-19 pandemic with more and more fans coming to Patriots Point game-in and game-out. That’s a sign to Ace that good things are ahead for the club, which will keep the Battery a vital part of the USL Championship for many years to come.

“In the long run, I think the change of venue, the larger focus on fan engagement is going to help the Battery long-term,” said Ace. “I’m really excited to see where the club goes in the next 18 months to five years.”

As for his long-term plans, Ace is hoping to one day be a part of the Battery’s staff. This week he began college at Greenville Tech, where he’s pursuing a degree in marketing. After seeing his former colleague at CharlestonSoccer.net Dan Conover step into the club side of communications in the past, Ace is hopeful his new path and his knowledge of the Battery past and present could offer something that adds another personal link to the club in the future.

Whatever happens, though, Ace’s connection to the Battery, that was established all those years ago, is unlikely to ever fade.

“We’ve made our mark, so to speak,” said Ace. “Even though there are teams and communities that have gone to a higher level like Portland and Vancouver, Seattle and Atlanta, we’ve carved out this space for ourselves. It’s been an amazing time to think about it, honestly.”

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