Leadership and staff of Monterey Bay FC celebrate their multi-year partnership with Montage Health, which will be the club's official jersey-front sponsor. The club's official kit design is set to be unveiled in the fall. | Photo courtesy Hoffman Photo
MARINA, Calif. –2022 USL Championship expansion club Monterey Bay FC announced on Thursday that Montage Health would be its Official Kit Partner. The multi-year partnership will prominently feature Montage Health across the front of Monterey Bay FC’s kits when the team takes to the field next spring.
“Part of our mission is to inspire optimal health,” says Dr. Steven Packer, president/CEO, Montage Health. “Partnering with Monterey Bay FC allows our community to be inspired by the athletes to remain active, to be involved in sports, and to come out to a game to promote social and mental well-being.”
As part of the partnership, Monterey Bay FC and Montage Health will collaborate to raise the importance of health and wellness in the region, including but not limited to, visits with patients by Monterey Bay FC players, fundraising for health causes or programs, and helping to promote health awareness campaigns. Many of these programs will utilize soccer as a tool to reach audiences, including Monterey Bay FC matches. In addition, Montage Health facilities will be used for the fitness and physical therapy needs of Monterey Bay FC players.
“We are proud to wear Montage Health over our hearts and on our jerseys,” said Monterey Bay FC Chairman and Owner Ray Beshoff. “More than ever, the health of our community is paramount, especially the social and mental health of our youth. With our partners and friends at Montage Health, we look forward to the impact we will have together to support this incredible community and all who call it home.”
Monterey Bay FC Sporting Director and Head Coach Frank Yallop speaks at Thursday's press conference, held at Montage Wellness Center. | Photo courtesy Hoffman Photo
Unlike other sports, jersey sponsors have long been a prominent part of soccer and soccer culture; it is considered one of the most important partnerships for a soccer team. Today’s announcement was a significant step for the USL Championship club which will host its 2022 Inaugural Season on the campus of Cal State Monterey Bay.
Development and design of the kit or jersey will begin immediately and include input from the community. The club launched an online survey for fans to share ideas and input on what they would like in the design of the kit along with other merchandise. A select number of fans that participate in the survey will be some of the first to receive the official team jersey. The club is currently in the process of developing its crest and colors which will be revealed in the Monterey Bay community in summer 2021.
Earlier this year, Monterey Bay FC announced PUMA as its Official Sports Apparel Partner. As part of the partnership, PUMA will provide the official kit and training gear for the club, its players, coaches and training staff. Release of Monterey Bay FC’s inaugural kit is anticipated for early fall 2021.