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New Mexico United Unveils Historic Partnership, Jersey Sponsorship with New Mexico Tourism Department

By Staff, 05/07/21, 11:00AM EDT


New Mexico True campaign will feature on both home black and away yellow kits.

ALBUQUERQUE, N.M. – New Mexico United and the New Mexico Tourism Department announced on Friday an historic partnership for the 2021 season which will see New Mexico True join iconic New Mexican brand Meow Wolf on the front and center of both United’s black and yellow kits. The partnership will also include an exciting new theme night at Rio Grande Credit Union Field at Isotopes Park – October 9th’s “New Mexico True Night.” Details on that match, and the truly New Mexican programming surrounding it, will be released at a later date.

“We could not think of a better, more New Mexican partner than the New Mexico Tourism Department, and we are beyond proud to represent them across our chests all season long,” said New Mexico United President and CEO Peter Trevisani. “Our incredible state has so much to offer and the New Mexico True campaign is so perfectly aligned with our state pride. We are by New Mexicans, for New Mexicans and no brand represents that pride and love for our state than the New Mexico True campaign.”

“This partnership between New Mexico True and New Mexico United was formed with all New Mexicans in mind,” said Tourism Secretary Jen Paul Schroer. “We have reason to be optimistic this year, and we hope New Mexicans both home and afar use this as an opportunity to reflect and share why the Land of Enchantment holds a special place in all our hearts.”

Both New Mexico True Kits will go on sale Saturday, May 8th, starting at 8 a.m. MT at the New Mexico United Team Store on the corner of Carlisle and Central in Albuquerque. Fans across the Land of Enchantment and beyond can purchase theirs online on our website at the same time at

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