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Giant Soccer Ball and Sidewalk Stencils: Birmingham Legion FC to ‘Legion the City’ Ahead of 2021 Season Kick-Off

By Legion FC Communications Team, 04/28/21, 9:00AM CDT

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Legion FC-branded visuals can be seen this week throughout Birmingham ahead of the professional soccer team’s May 1 season opener at BBVA Field

BIRMINGHAM (April 27, 2021) – Birmingham Legion FC – the city’s own professional USL soccer club established in 2018 – will canvas areas of Birmingham this week as they “Legion the City” ahead of the club’s 2021 season opener on Saturday, May 1, at 6:30 p.m. at BBVA Field. The visual awareness play will include the placement of an enormous, branded soccer ball in key high-traffic areas each day this week, as well as the chalk-based application of Legion FC logos on sidewalks downtown and in key Over the Mountain locations.

WHO: Birmingham Legion FC, the Magic City’s first and only locally owned and operated professional soccer franchise.

WHAT: Legion FC to “Legion the City” by placing branded, visual objects – a gigantic soccer ball and chalk-based sidewalks stencils – in key city locations throughout the week.

WHEN/WHERE: Legion FC-branded Soccer Ball -

  • Tuesday, April 27 – Railroad Park

  • Wednesday, April 28 – Homewood Park

  • Friday, April 30 – TBD (Keep an eye on Legion social media for updates! @bhmlegion)

  • Saturday – BBVA Field @ 6:30 p.m. Kick-Off

Legion FC-branded Sidewalk Stencils -

  • Stencils to begin being applied Monday, April 26 around the greater Birmingham area.


WHY: “Legion the City” is in honor of Legion FC’s May 1, 6:30 p.m., season opener vs. Indy Eleven at BBVA Field, and the start of the club's third season in Birmingham.

Season tickets are available now, as well as single game tickets for the first few home matches of the year. Legion FC’s full 2021 USL Championship schedule can be downloaded straight to your calendar here.

For all club news and updates fans are encouraged to follow @bhmlegion on social media and keep an eye on bhmlegion.com and the Legion FC app. Download the Legion FC app today on Apple or Android!

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