New El Paso Locomotive FC signing Niall Logue models the club's new 2021 primary jersey as the club enters a new multi-year partnership with adidas. | Photo courtesy El Paso Locomotive FC
EL PASO, Texas – El Paso Locomotive FC announced on Wednesday a new multi-year partnership with iconic sports and leisure brand adidas, which becomes the club’s official kit supplier. Paired with adidas, Locomotive FC will feature five new jerseys for the 2021 USL Championship Season, including three jerseys and two goalkeeper uniforms. The club also revealed on Wednesday its 2021 primary jersey, modeled by offseason signing Niall Logue.
“As our fanbase and youth soccer programs have grown since our inaugural year, we wanted to transition from a smaller retailer to a giant in the soccer world that would help evolve and grow the Locomotive brand,” said El Paso Locomotive General Manager of Business Operations Andrew Forrest. “We knew our fans would love the rich tradition combined with contemporary ingenuity that adidas brings to the table. We couldn’t be happier to align ourselves with the most trusted and iconic soccer brand in the world.”
“Today marks the beginning of an exciting and strategic partnership for El Paso Locomotive FC and adidas Soccer,” said Sebastian Godoy of adidas Soccer. “As our conversations progressed over the course of time, the parallels between the organization and our brand were very evident as we share a common belief: Through Sport, We Have the Power to Change Lives. With a shared passion for creativity, imagination and excellence, this partnership will provide ample runway for both organizations to succeed in the Borderplex and beyond. We’re excited for what the future brings for both of our entities and we look forward to seeing great results both on and off the field.”
Since its founding in July 1924, adidas has made itself one of the most recognizable global sports brands and the leading sponsor of soccer clubs world over, boasting partnerships with both club and international teams. The partnership sees El Paso Locomotive align itself with international super clubs Real Madrid, Bayern Munich, Manchester United, as well as all teams in Major League Soccer.
Locomotive players and coaching staff will begin wearing adidas gear beginning with training sessions in the preseason leading up to its third USL Championship campaign. Meanwhile, fans can look forward wearing the colors of the Locos Blue with the iconic adidas three stripes available now first to Season Ticket Members exclusively online at locomotiveteamshop.com and available soon at the Locomotive Team Shop. Debuting online alongside the new Locomotive jersey is Locomotive branded adidas streetwear such as t-shirts, hoodies, hats and more.
Locomotive adidas gear and streetwear will become available to the general public on Thursday, February 25 at 5:00 p.m. MT.