Forward Madison FC is celebrating Pride Month with the launch of its Pride Fan Kit, created in collaboration with the team’s independent supporters’ group, The Flock. The Flamingos will donate 25 percent of proceeds from the new jersey to the Flock Telethon, which will take place June 27 and benefit LGBTQ+ charities.

According to Andrew Schmidt, president of The Flock, the Pride Fan Kit combines two of the best parts of Madison.

"The Flock is proud to partner with the club we love to help support Madison's LGBTQ+ community,” Schmidt said. “The importance of championing causes that promote love and togetherness is something we don't take lightly, and we acknowledge we still have a lot of work to do as a society to ensure equality for everyone."

The kit itself plays off Forward Madison’s home jersey, with a rainbow sash crossing through the middle and rainbow scallops dancing off the shoulders.

Forward Madison also celebrated Pride Month in its inaugural season, with captain Connor Tobin donning a rainbow armband for every game in June. Although the Pride Fan Kit will not be worn by the team this year, it represents the Flamingos’ commitment to creating an inclusive atmosphere for all of its fans.

Forward Madison’s 2020 Pride Fan Kit is now available for purchase on the team’s web store. The pre-order for the jersey will run until June 30.