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NCFC Announces Dreamville Festival as Jersey Partner

By Staff, 02/27/20, 10:27AM EST


Annual music event founded by J. Cole to feature on club’s new 2020 Championship uniforms

CARY, N.C. – North Carolina FC unveiled a new partnership on Thursday that will see Dreamville Festival serve as the USL Championship club’s front-of-jersey sponsor leading into the world-renowned annual music festival in April. The sponsorship includes Dreamville Festival’s logo on the front of NCFC’s official home and away jerseys. 

The second annual Dreamville Festival will take place on Saturday, April 4 at Dorothea Dix Park in Raleigh. The festival was founded by GRAMMY Award-winning recording artist and producer, J. Cole and offers the Fayetteville, N.C. native a unique opportunity to give back to his home state that helped shape him into the successful and creative artist he is today. Last year, the festival event welcomed over 40,000 guests from across the globe, including attendees hailing from all 50 states and more than 10 international countries.

Dreamville Festival 2020 will again offer attendees a lineup of music artists personally selected by J. Cole, combining some of the biggest names in music with exciting up-and-comers from across the country. Fans are encouraged to stay tuned as the full lineup of music performers is set to be revealed in the coming weeks.

“We are excited about this groundbreaking opportunity for North Carolina FC to partner with the globally recognized Dreamville Festival, which takes place right here in our own backyard,” said North Carolina Football Club Executive Vice President, Peter Sciandra. “We look forward to actively supporting the continued recognition and success of the Dreamville Festival.” 

The collaboration between the organizations includes the sale of the jerseys on the Dreamville Festival website leading up to the festival and on-site at the festival itself. Jerseys will also be available for purchase at NCFC’s online merchandise store and at home games. NCFC has adopted the Dreamville Festival colors for its logo on its white jersey, while Dreamville Festival has adopted NCFC’s colors for its logo on its blue jersey.

“Dreamville Festival is thrilled to be collaborating with North Carolina Football Club on this front-of-jersey partnership,” said Adam Rodney, Festival Producer and Creative Director. “Local partnerships like this are vital for both of our organizations to help build a strong community of supporters for years to come. We couldn’t be more excited to partner with NCFC and wish them the best in the upcoming season.”

Starting today, North Carolina FC and Dreamville Festival fans will be able to purchase the authentic jersey online at and Each jersey purchased between now and March 6 will come with a complimentary ticket to NCFC’s home opener on Saturday, March 7 at 2:30 p.m. against Louisville City FC at Sahlen’s Stadium at WakeMed Soccer Park. In addition, those who purchase a NCFC jersey during this period will also be entered into a contest to win two VIP tickets to the Dreamville Festival and two VIP Suite tickets to an NCFC home game of the winner’s choice.

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