San Diego Loyal SC Executive VP of Soccer Operations Landon Donovan led the reveal of the 2020 USL Championship expansion club's brand on Saturday morning in downtown San Diego. | Photo courtesy David Norris / San Diego Loyal SC
SAN DIEGO – The newest member of the USL Championship revealed its name and colors to a large crowd of fans in downtown San Diego on Saturday morning as San Diego Loyal SC’s eye-catching crest and colors marked the latest landmark on the road to kickoff next spring.
Welcomed to the event by Executive VP of Soccer Operations Landon Donovan and Co-Founder and President Warren Smith, the mood was festive as San Diego’s soccer community officially welcomed the club.
“The biggest thing is we listened to what you had to say,” Donovan said on stage before the crowd. “And this word came up over and over and over, and one day it kind of clicked on us to say: ‘Well, why wouldn’t we name the team San Diego Loyal?’
“This cannot be L.A. Loyal. This cannot be San Francisco Loyal. This cannot be anything loyal except San Diego Loyal. That represents who we are.”
Here are some of the sights and sounds from Saturday’s successful launch.
First look at @SanDiegoLoyal, San Diego’s USL soccer team. #SDLoyal pic.twitter.com/roBpjXWPRC
— Matt Schumacher (@thesdmatt) November 2, 2019
New soccer crest for @SanDiegoLoyal. Can’t wait for March 2020. #SDLoyal pic.twitter.com/JyW8HkpfL7
— Brandon Rodriguez (@B_Rod17official) November 2, 2019
Congrats to the #SDLoyal on a perfect name choice, amazing crest and colors! We look forward to partnering with you for #TwelveMonthsOfSoccer in San Diego from now on! pic.twitter.com/npWTP9MfDd
— San Diego Sockers (@SanDiegoSockers) November 2, 2019
It’s official! #sdloyal pic.twitter.com/pN6YKR9lkG
— Chris Naples (@achrisnaples) November 2, 2019
Best day EVER!! @SanDiegoLoyal coming March 2020. @landondonovan @TheWarrenSmith
— Izzy Newman (@theizofficial) November 3, 2019
Let’s go SD... I’ve literally been waiting for this all my 13 years.. #SDLOYAL #usl #soccer #thebeautifulgame #SanDiego #girlpower #stayinsports pic.twitter.com/gz0pFpaoGp
#SDLOYAL pic.twitter.com/U6khRc5lKp
— KJW (@KevinWadley1) November 2, 2019
Coast to coast in 48 hours - what a whirlwind of a weekend!
— Kelsi Steele (@kelsijsteele) November 4, 2019
Absolutely loved lending a hand to our friends at @SanDiegoLoyal. This club is special and 2020 is gonna be fun! pic.twitter.com/cyvvcN22Vg
I was there this morning and have to admit that I didn't know how to react to it! Then I saw the logo on all the saw that was being handed out and people wearing it and I fell in love with it! YES WE ARE SAN DIEGO LOYAL! WE ARE THE LOCALS! #SDLoyal #LoyalToTheSoil
— L£ON97 (@Victor_Leon) November 3, 2019
We Are The Mighty Loyal Locals. @TheLocalsSG @SanDiegoLoyal #SDLoyal #LoyalToOurSoil pic.twitter.com/wMLqG0tx9o
— Jerry Jimenez (@ChidoJerry) November 2, 2019
We are loyal to our soil. We are San Diego Loyal. #SDLoyal #LoyalToOurSoil #SanDiego #BeChampions pic.twitter.com/O7jefMVz5n
— San Diego Loyal (@SanDiegoLoyal) November 2, 2019
Not gonna lie, this logo is awesome @SanDiegoLoyal #SDLoyal pic.twitter.com/2MBeK2msQp
— Jim Russell (@JimRussellSD) November 2, 2019
Welcome @USLSanDiego Loyal Soccer Club #sdloyal pic.twitter.com/QAmma1zlcN
— Ricky Soltero (@finbegin) November 2, 2019
#SDLoyal @TheLocalsSG pic.twitter.com/y2f19S9S1P
— Afmir Lopez (@Affy619) November 3, 2019
So proud to be part of such an incredible project. Thank you to everyone who has helped make this a reality. It’s only the beginning @SanDiegoLoyal @TheLocalsSG #LoyalToTheSoil #HereToStay #SDLoyal pic.twitter.com/QLgtcHjeC3
— Landon Donovan (@landondonovan) November 2, 2019
@TheWarrenSmith @SdLandon @landondonovan @WiReD619 there could be no better name!!..being Loyal is a core value for us Locals..fantastic name..fantastic crest..we will ride or die in SD..this crest shows respect and loyalty #ourflag #SDLoyal thank you!
— Afmir Lopez (@Affy619) November 2, 2019
Not gonna lie, my first reaction to "San Diego Loyal Soccer Club" wasn't positive. But just over 24 hours later I love it and it's perfect. #SDLoyal
— Sean Stone (@_sean_stone) November 3, 2019
#SDLoyal #USL @TheLocalsSG @SanDiegoLoyal
— BodaciousBobby () (@AH3_) November 2, 2019
It’s the start of something great! pic.twitter.com/oh46QVfBLy
We’re going to be to most colorful side in the USL and we’re going to win being colorful. It actually makes me happy #SDLoyal
— Alex Westry (@alex_westry) November 4, 2019
Send Doods...#SDLoyal pic.twitter.com/HSn1FDECNE
— The Locals (@TheLocalsSG) November 3, 2019
I am forever loyal. I'm very important. I have many leather-bound books and my apartment smells of rich mahogany. I'm in a glass case of emotion! @SanDiegoLoyal pic.twitter.com/KFaa4LznFZ
— Loyal, Local Peterson (@PunkRockPaint) November 3, 2019