San Diego Loyal SC Executive VP of Soccer Operations Landon Donovan led the reveal of the 2020 USL Championship expansion club's brand on Saturday morning in downtown San Diego. | Photo courtesy David Norris / San Diego Loyal SC
SAN DIEGO – The newest member of the USL Championship revealed its name and colors to a large crowd of fans in downtown San Diego on Saturday morning as San Diego Loyal SC’s eye-catching crest and colors marked the latest landmark on the road to kickoff next spring.
Welcomed to the event by Executive VP of Soccer Operations Landon Donovan and Co-Founder and President Warren Smith, the mood was festive as San Diego’s soccer community officially welcomed the club.
“The biggest thing is we listened to what you had to say,” Donovan said on stage before the crowd. “And this word came up over and over and over, and one day it kind of clicked on us to say: ‘Well, why wouldn’t we name the team San Diego Loyal?’
“This cannot be L.A. Loyal. This cannot be San Francisco Loyal. This cannot be anything loyal except San Diego Loyal. That represents who we are.”
Here are some of the sights and sounds from Saturday’s successful launch.
Best day EVER!! @SanDiegoLoyal coming March 2020. @landondonovan @TheWarrenSmith— Izzy Newman (@theizofficial) November 3, 2019
Let’s go SD... I’ve literally been waiting for this all my 13 years.. #SDLOYAL #usl #soccer #thebeautifulgame #SanDiego #girlpower #stayinsports pic.twitter.com/gz0pFpaoGp
I was there this morning and have to admit that I didn't know how to react to it! Then I saw the logo on all the saw that was being handed out and people wearing it and I fell in love with it! YES WE ARE SAN DIEGO LOYAL! WE ARE THE LOCALS! #SDLoyal #LoyalToTheSoil— L£ON97 (@Victor_Leon) November 3, 2019